37point5 provide specialist Sales and Marketing support to Businesses.

37point5's experience stems from  over 10 years dealing with Businesses needing accelerated growth and changes in strategy.

Their range of services include:

• Strategic Planning
• Performance Benchmarking
• Pricing Strategy
• Targeted Marketing Programmes
• Business Opportunity Analysis
• Sales force Business Planning
• Service Development

Baxter Healthcare Limited choose 37point5 to assess a new market opportunity.

"It was imperative that we chose a company who had high credibility in healthcare and had the capability to assess a highly complex market. We had no hesitation in choosing 37point5”

Baxter is a diversified, global healthcare company that develops products and therapies to make a meaningful difference to the lives of people with haemophilia, kidney disease, immune disorders and other chronic and acute conditions.

Established in 1931, the company employs nearly 47,000 people in countries around the world.

A critical project

The report into Healthcare services by Lord Darzi signalled a sea change in the approach taken to the provision of Healthcare in the United Kingdom. Baxter Healthcare’s reach into many therapy areas meant that it required a greater understanding of the impact of not only Lord Darzi’s report, but the general trend towards more provision for healthcare in the community setting. 37point5, after consultation with directors, formulated an ambitious project to assess 5 key therapy areas as well as a detailed analysis of primary care commissioning and the current community care landscape.The project required detailed desk based analysis of each area of concern that entailed the review of some 100 documents from a wide range of sources.

Extensive interviews with key figures within each area at a national, regional an local level were then conducted to ascertain the market behaviour to care deliver mechanisms. Reports on each key area were then provided amounting to some 150 pages of detailed analysis.

Beyond expectations

Glen Hodgson, Growth Director for Baxter Healthcare said, “This was a key project for Baxter Healthcare UK and the eyes of both Europe and Global teams were on us to be able to demonstrate an understanding of these markets to help shape our future strategy. 37point5 gave us access  to key people at all levels and the understanding they were able to give us in this key area was outstanding”

Glen Hodgson continued: “The greatest advantage was speed to action. The results were delivered months earlier than we could have achieved ourselves. 37point5 was able to deliver way beyond our expectations in terms of the detail of the analysis and the timescale in which they delivered a report of fantastic quality. We’d have no hesitation in recommending them.”