37point5 provide specialist Sales and Marketing support to Businesses.

37point5's experience stems from  over 10 years dealing with Businesses needing accelerated growth and changes in strategy.

Their range of services include:

• Strategic Planning
• Performance Benchmarking
• Targeted Marketing Programmes
• Business Opportunity Analysis
• Sales force Business Planning
• CRM Implementation

RMG choose 37point5 to create a new striking Mailing Campaign

“What really convinced us to use 37point5 was the fact that they knew our business and what we were trying to achieve.”

Established in 1994, The Recruitment Management Group is an established Headhunting and recruitment consultancy based in Cheshire.  They have experience in and have successfully recruited across many disciplines and levels within Healthcare, Construction & FMCG.

Their success is based on working closely with their clients to understand their business objectives and challenges. By becoming an integral part of their clients’  business strategy, they have achieved both longevity & success in a volatile market. Many of their clients have been with them for in excess of 15 years.

Improving performance

RMG recognised the need to improve their reach to customers and relook at the way they were communicating to their key audiences of Healthcare, Construction and FMCG. 37point5 were invited in to assess current mailers and concepts and advise on a new approach and communication campaign.

After analysis of the situation, 37point5 produced a “Business Performance Report for RMG that outlined in detail a full situational analysis, findings and key  recommendations.

The first recommendation was a complete change to their current mailers that were currently in use. 37point5 created a brand new visual concept that was able to be used across all three key areas as well as a generic mailer, whilst incorporating  images that kept each individual mailer distinct for maximum effectiveness.

A fantastic result

Andrew Evans, Principal of RMG said: “The reaction to the concept for the new campaign when they were presented to us was overwhelmingly positive from every single staff member. It was a world away from our current mailers”.

He continued “The beauty of using 37point5, was that they had the ability to  understand our business and listened to what we were trying to achieve. They project managed the whole thing. Our previous experience of dealing with it ourselves had not produced the results we wanted and had wasted time that we could have spent earning fees. Having a company that understood marketing strategy and could advise us on what direction to go was invaluable. The results speak for themselves!”