37point5 provide specialist Sales and
Marketing support to Businesses.

37point5’s experience stems from over 10 years dealing with Businesses needing accelerated growth and changes in strategy.

Their range of services include:

• Strategic Planning
• Performance Benchmarking
• Targeted Marketing Programmes
• Business Opportunity Analysis
• Sales force Business Planning
• CRM Implementation.

Stryker (UK) Limited choose 37point5 to help them meet the challenges of a changing NHS

“It was imperative that we chose a company who could quickly get to grips with our Business and would deliver what we needed to improve our results against a tight project plan. 37point5 was that company.”

Established in 1941, Stryker Corporation is a leader in the worldwide orthopaedic market and is one of the world’s largest medical device companies.  Stryker delivers results through a broad base of medical technologies with a focus on orthopaedics.

As a leading supplier of orthopaedic systems Stryker UK represent the upper end of the value scale in primary and revision joint surgery, with a key part of their product proposition being industry leading Education, Training, support for Research and leading edge technology and innovation.

A valuable insight

Within the new business environment of its major customer the National Health Service, Stryker UK recognised the need to increase the sophistication with which it approached conducting business in the NHS in order to reinforce its position as a value leader offering best Value for Money solutions in an increasingly competitive environment. After meetings with Senior Directors of Stryker, 37point5 proposed a project to deliver both analysis of Stryker’s current position and Tools for the Sales Management function to be able to construct offerings and recommend strategies that allowed the fulfilment of both their own and their customers objectives.

This involved a full analysis of Stryker’s current business, from a process and financial viewpoint. Areas of improvement were identified. The Project then moved to an analysis of their customer interface that involved interviews of both internal management personnel and a variety of their Orthopaedic customers. Field tools and processes were subsequently designed, with the involvement of Sales Management, in order for them to be able to construct and communicate better offerings that produced a win for both sides.

A leading edge solution

Andy Taylor, Business Strategy Manager for Orthopaedics said: “This project has given us a valuable insight into not only our current business, but also where processes could be more sophisticated. We need to keep up with an increasingly demanding customer that is placing more and more demands on organisations in terms of pricing and contracting. The tools 37point5 constructed will allow us to segment our customers, in order to point to what offerings would suit them best. We can then construct deals through an easy interface with full visibility through the organisation.” Simon Tarry, Business Unit Director for Orthopaedics added: “Our customers rightly demand best value for money and a competent organisation to deal with long term. 37point5 has helped us to ensure that we deliver against these needs to make sure we are indeed a Value Leader.”